In this insight, we take a look at Disney+ as it arrives in the UK and key European markets amid a global pandemic to see how its arrival is shaking up Disney's engagement with Pay TV stakeholders, retail and its own channel business.
These exceptional times are already sparking exceptional plays by Disney as they re-write the rulebook on movie windowing to release movies on the service that have only been out a month at theatres that saw attendance drastically fall before being shut by COVID-19.
The launch has been delayed in France and bandwidth utilisation also reduced in the markets following discussions with the European Commission. But its arrival nevertheless injects fierce new competition into the SVOD market.
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