wedotv on the growth of FAST, innovating distribution strategies and harnessing opportunity | Inside Content
Toby Russell Chief Executive Officer
Philipp is a successful television and media entrepreneur with 20 years of experience in the media and entertainment sector. Working extensively in the Pay TV marketplace, he has worked with key platforms in Europe, launching a number of broadcast channels and video-on-demand services. He is the key driver of the rapid growth of Video Solutions AG’s VOD platform wedotv, and his work around the unique tech innovations that drives the platform.
In conversation with Philipp, we take a deep dive into wedotv, looking at AVOD, content strategy, distribution and in particular, FAST. Founded in 2018, wedotv was launched as a pure AVOD platform, but since the growth of FAST in the US they have branched into this rapidly developing space with a focus on factual entertainment and movie channels. Although AVOD still contributes to between 80 and 90% of wedotv’s revenue, Philipp takes us through the key opportunity that FAST is playing in their growth as a business in their major markets and territories in Europe.With the growth of FAST, distribution opportunities are becoming more challenging and selective, but unlike many other FAST vendors, wedotv are taking an innovative approach to its distribution strategy by utilising cable viewers in Germany. Other than helping them connect their FAST channels with the biggest audience possible, Philipp also explains how this has helped them to monetise their effectively and the role that advertising plays.
Here is a breakdown of the topics discussed in the episode:
- An overview of wedotv’s FAST channel and AVOD strategy
- Wedotv’s key markets for growth in Europe
- The value of opportunity in AVOD and FAST
- How wedotv are innovating with its FAST distribution strategy by delivering channels to cable-viewers
- Key challenges around monetisation of FAST channels, and potential solutions
- The future of FAST in Europe
- How Free TV will respond to the growth of FAST
On this episode of Inside Content, Jack Davison is joined by Shaun Keeble of Banijay RightsRead more