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The global pandemic had major impacts on the TV industry in 2020. The resulting lockdowns not only changed audience consumption habits but caused mass disruption in broadcasting, production and advertising. COVID-19 has clearly been a great accelerator of change in the TV business. Streamers, Broadcasters, Pay TV Operators and Content Owners have all pivoted. Conditions have further empowered the digital side of every business, accelerating the rollout of Direct-to-consumer (D2C) services and increasing the pace of transition with digital. New SVOD services are launching, partnerships with Pay TV are increasing and deepening, new aggregators are emerging and multiple hybrid Pay TV/SVOD options have entered the market.
However, Broadcasters are fighting back, countering the growing threat of SVOD and AVOD with innovations in their own consumer propositions and collaborating with other broadcasters.
In our annual TV industry trends survey we once again asked our global network of industry executives for their views on what to expect from the market over the next 12 months. Topics covered in this year’s survey include Pay TV initiatives, D2C, broadcaster collaboration and innovation, AVOD, content licensing by broadcast channels and second window activity post SVOD.
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