16.4.2021

Pan-Regional Asia Launches on Show Tracker

Pan-Regional Asia Launches on Show Tracker

Author

Jack Thomas

role

Director

Show Tracker added Pan-Regional Asia this month giving a more detailed view than ever of the Asia-Pacific acquisition market

So far in the 2020/21 season, the number of premieres of the latest US scripted titles have been on par with average global market levels in Pan-Regional Asia and India while Australia continues to perform well above average

APAC Premieres 2

China’s Bilibili SVOD acquired The Watch from BBC Studios, debuting it on the service as a stack at the beginning of the year

The title was originally commissioned by BBC America and has yet to find a home in the UK with many high-profile UK services passing on the opportunity to air the UK first window

Meanwhile direct-to-consumer activity in Pan-Regional Asia is the main driver for the market achieving higher than average distribution levels, with both WarnerMedia and Disney debuting several of their own titles on their own broadcast services in Pan-Regional Asia

APAC Buyers

Disney owned services have had the most new-season premiere activity across all of Asia-Pacific so far this season, with 60% of these titles vertically integrated

Australia’s higher volume of content acquisition helps push some of its independent service owners such as Foxtel and Nine Entertainment to a dominant position of acquisitions right now, but as direct-to-consumer is prioritised more by US studios this strong position may falter in forthcoming seasons

WarnerMedia and ViacomCBS have so far only licensed content from their own distributors so far this season in Asia-Pacific, with Warner taking from its own catalogue both for HBO Asia but also Warner TV in Pan-Regional Asia

Voot Select, a local Indian SVOD owned by Viacom 18, is clearly capitalising on the relationship it has with ViacomCBS (who is a 49% owner in Viacom 18 against Network18’s 51%) as all new titles so far this season have come from the distributor

SVOD has long dominated the US acquisition market in both India and China but across all Asia-Pacific markets this season SVOD acquisitions are leading over broadcast, even in Australia where Nine Entertainment’s SVOD Stan is particularly prevalent

APAC Broadcast VOD

While still in the minority when compared to SVOD, Pan-Regional Asia has the highest proportion of broadcast acquisitions out of all Asia-Pacific territories

But with much of this driven by direct-to-consumer activity on studio owned broadcast channels, this will shift dramatically if they elect to shut down their Pay TV channels in favour of launching SVOD services in their place

Local VOD services such as iflix aren’t acquiring new US titles such as they did a few seasons ago and with 60% of US premieres in Pan-Regional Asia this season occurring through vertical integration, its likely that future SVOD activity will continue to be driven instead by studio owned services licensing content from their own distribution arms

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Show Tracker

Get essential data on where scripted TV series are being distributed and acquired in global markets and start accelerating your content sales or acquisitions.

Show Tracker is an essential tool for content owners and buyers in the TV industry, enabling you to track a TV show’s full journey in a market from its first window onwards, so you can see who is buying and selling, and the main characteristics of each deal.

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Movie Tracker is an essential tool for content owners and buyers in the TV industry, enabling you to track a movie’s full journey in a market theatrical release through home entertainment, Pay TV,  SVOD and free TV windows, so you can see who is buying and selling, and the main characteristics of each deal.

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Get essential data on where FAST channels are being distributed and acquired in key markets and identify important players delivering channels.

FAST Tracker is an essential tool that gives you an extensive and detailed view of the FAST ecosystem. Tracking major platform activity, channel owners and global channel distribution, FAST Tracker enables you to identify opportunities and analyse competitors so that you can make informed business decisions that get you ahead of the game.

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