16.12.2020

ViacomCBS on their licensing strategy and AVOD

ViacomCBS on their licensing strategy and AVOD

Author

Toby Russell

role

Chief Executive Officer

Inside Content: Barry Chamberlain, ViacomCBS

This episode our CEO Toby Russell managed to catch up with Barry Chamberlain before he leaves ViacomCBS after 21 successful and eventful years. They discuss how COVID has impacted international TV sales while building a new combined sales team, the ViacomCBS licensing strategy as Paramount+ launches and Barry explains the concept of “parachute programming”.

Listen now.

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