Banijay Rights on the commercial factors that drive the decisions behind their FAST channel distribution | Inside Content
Jack Davison Executive Vice President
On this episode of Inside Content, 3Vision EVP Jack Davison is joined by Shaun Keeble, VP Digital at Banijay Rights.
Working alongside Senior Management and the local sales teams, Shaun is responsible for all revenue share business models in the digital, social media and FAST channel space, globally.
In conversation with Shaun we discuss the evolution of content being injected into an already vast AVOD space, Banijay’s own channel Horizon as well as the mixed economy for distributors in the FAST space.
Including Horizon Banijay has 19 unique FAST channels that are syndicated 68 times across various FAST streams around the world. With so much successful back catalogue Banijay is in a particularly strong position to launch many FAST channels, which typically require 100 hours of content to do so.
Shaun also breaks down the key questions Banijay must ask that informs the commercial decision to launch on a platform, including:
- How many devices are in the market?
- Who are watching the platforms?
- What is the make-up of the FAST platform audience?
- What are the ad-sale rates?
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