What does the future hold for streaming video aggregators in the TV industry? How is Pay TV responding? Are SVOD's best placed to take on the role of Super aggregators?
In an increasingly fragmented market with a new competitive landscape, increasing subscriber acquisition costs and challenges getting heard, there is a clear consumer and operator need for simple aggregated solutions.
Multiple stakeholders with different approaches and objectives are playing an aggregator role today and as the relationships between OTT SVOD services and distribution platforms continues to change, what will it mean for all the players?
The large number of video services both from within the traditional TV ecosystem and from the OTT market has all served to hugely increase the volumes of content available and fragment the market further - driving the need for a new aggregation approach.
We take a close look at how Pay TV is Responding. With SVOD integrations reaching new levels does this suggest that they are best placed to take the role of Super-Aggregator or will other players take this role?