17.1.2019

Sky Ultimate on Demand

Sky Ultimate on Demand

Author

Jack Davison

role

Executive Vice President

Sky’s Netflix integration marks a significant development in attitudes towards Apps and services

Download the full insight here

In November 2018 Sky joined the long list of Pay TV operators that offer Netflix to their subscribers. With Movistar also launching a Netflix offering at the end of 2018 in Spain and OSN (Middle East) set for launching one in 2019, we may have reached a tipping point with the approach of operators to Netflix.

Screenshot 2019 01 21 At 09 31 21

Netflix’s first Pay TV integrations were in 2013 with TiVo boxes offered by Virgin Media (UK) and Com Hem (Sweden). Virgin were the first to add Netflix to their set-top-box in November 2013, and more have followed as Netflix’s market position has grown and operators realised they can work together.

Basic Proposition

With a basic Sky Q subscription you can now add Netflix through Ultimate On Demand (UK) or Entertainment Plus (Ger).

Consumers get a discount on the combined price of Sky and Netflix that equates to approximately 20% of the current Netflix price.

Current Netflix subscribers can take Ultimate on Demand from Sky and link their Netflix account to keep their profiles.

Current Netflix subscribers can also ignore the Sky offer and still access the service through the Sky Q box.

Download the full insight here

Screenshot 2019 01 21 At 10 28 54

Changing Approach to the Pay TV Walled Garden

The UK, Germany and Italy all present very different marketplaces for Pay TV, but gradually Sky is opening up their platform to more Apps and services through the Sky Q set-top-box, now including subscription services.

Download the full insight here

Screenshot 2019 01 21 At 10 30 32

Significance

Sky’s launch of Netflix is significant given their dominant content position in the UK market and that although others have offered generous promotions, Sky are ‘hard bundling’ with their own Box Sets. Although the approach varies in Germany and the UK based on service variations, Sky is effectively discounting Netflix £2.99/€2.99. With this they are driving upgrades of Sky Q and multiscreen, and tying users in with a more complete service on longer contracts.

For further insight into Pay TV operator and SVOD strategies, or if you would like a presentation of these results to your team, please get in touch.

Screenshot 2019 01 21 At 10 31 09
3Vision trackers

Show Tracker

Get essential data on where scripted TV series are being distributed and acquired in global markets and start accelerating your content sales or acquisitions.

Show Tracker is an essential tool for content owners and buyers in the TV industry, enabling you to track a TV show’s full journey in a market from its first window onwards, so you can see who is buying and selling, and the main characteristics of each deal.

Learn more
3Vision trackers

Movie Tracker

Get essential data on where scripted movies are being distributed and acquired in global markets and start accelerating your content sales or acquisitions.

Movie Tracker is an essential tool for content owners and buyers in the TV industry, enabling you to track a movie’s full journey in a market theatrical release through home entertainment, Pay TV,  SVOD and free TV windows, so you can see who is buying and selling, and the main characteristics of each deal.

Learn more
3Vision trackers

Fast Tracker

Get essential data on where FAST channels are being distributed and acquired in key markets and identify important players delivering channels.

FAST Tracker is an essential tool that gives you an extensive and detailed view of the FAST ecosystem. Tracking major platform activity, channel owners and global channel distribution, FAST Tracker enables you to identify opportunities and analyse competitors so that you can make informed business decisions that get you ahead of the game.

Learn more

Related Insights