We can help you define the right direction for your product and business – whether it’s developing a winning consumer proposition, business modelling for a new service, content planning, in-depth market analysis or finding ways of leveraging new technologies. And we have the experience to help whatever stage you are at – whether you are launching a new product or are optimising and fixing an existing one.

Our approach is based on our unique experience and a knowledge of the market that is second to none. We combine our extensive experience of working with leading content businesses around the world with an in-depth understanding of the market – meaning we can solve your problems and create powerful growth strategies that work for your business.

Our strategy is based on our first-hand experience - real deals, numbers and operational outputs. We go beyond the typical consultancy-led approach and leave out any unrealistic assumptions and expectations to base all decisions on achievable yet innovative foundations.

Examples of our strategy work include:

• Full IPTV consumer proposition development – including content strategy, pricing and packaging, business modelling, marketing strategy and competitive analysis – followed through to acquisition strategy and implementation (pre and post-launch)
• Redesigning the consumer proposition of an IPTV service (including channel line-up and pricing) to substantially improve the operator’s cost base, ARPU and overall profitability
• Developing the multi-platform strategy for a pan-territory DTH platform
• Redesigning and enhancing a cable operator’s digital TV proposition to improve analogue to digital transition
• Developing a clear roadmap setting out the introductions of new technologies for a cable operator
• Creating the content strategy across multiple territories for a games console’s online VOD service
• Developing the content offer for multiple DTT and DTH operators entering a market for the first time – including third party channels, own produced broadcast channels and associated multiplatform offers