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The global content distribution market is incredibly fragmented and the impact of the pandemic since March 2020 cannot be underestimated.
COVID-19 has affected all elements of the media and entertainment sector. From the closure of movie theatres and the shutdown of all production activity, to the cancellation of local and global sporting events and the withdrawal of advertisers from the TV market. Throughout these times the internet has become perhaps the biggest facilitator of change and the go-to mechanism for everybody to consume, from simply ordering food and clothes, to broadening their entertainment and media consumption.
In this white paper we utilise the latest data from Show Tracker, our TV industry tracking tool to untangle the key drivers of change in the industry.
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